The Influence of Custom Point-Of-Purchase Displays on Buyer Decisions
Apr 19, 2018

When used effectively, custom point-of-purchase (POP) displays and signage can influence buyer decisions and increase sales. In fact, consumers are more likely to purchase a good or service when they are at a store, or point of sale, more than at any other time or place.A Shopper Engagement Study conducted by POPAI (Point of Purchase Advertising International) revealed that the in-store decision rate has reached an all-time high of 76%, suggesting that shoppers are planning less and deciding more at...